• Digital Marketing StrategiesThe coursework deals with planning direct marketing activities. It focuses on the basics of marketing and helps you to understand how it has changed with the rise of the digital marketplace. The coursework lets you delve into the world of email marketing and discover its importance in the online marketing mix. Identification and evaluation of marketing opportunities is another subject area. This subject is designed to equip you with the knowledge to develop your online marketing strategy across websites and social destinations. Learn the fundamentals of a digital ecosystem as well as how to execute your website and content marketing strategy, plus the design and development of an integrated marketing communication plan.
  
  
• Social Media MarketingBeing an integral component in almost all successful marketing strategies, the role of social media in promoting businesses cannot be ignored in any way. The ever-increased emphasis on social media strategies calls for a training program for marketing professionals and organizations to utilized social media platforms in the most effective way. This course helps student to understand the latest trends of social media and successfully implement the strategies and get the desired outcomes through case studies, interactive sessions, and class exercises. The course also aims at how to choose appropriate platforms and generate effective social media content.
  
  
• Managing Digital ChannelsToday's world is aptly called as digital word where digital technology is affecting almost every aspect of our lives. Same is the case with businesses which can be promoted, marketed, and extended through properly utilizing digital channels. However, it is critically important to choose the correct channel and then manage them so that maximum amount of benefit could be achieved. This course teaches techniques to do effective Budgeting for channels. The course work also focuses on the strategies for improved Search Engine Optimization (SEO) and more engaging PPC campaigns.
  
  
• Data AnalyticsThis hands-on course will unleash the power of data visualization in business analytics of data. Participants will learn about the evolution of BI from small to big data use cases. Hands-on session will be conducted with state of the art BI tools (PowerBI, Qlikview etc.) Participants will actually learn how to translate data to value through simple, interactive, and action-oriented visualizations.
  
  
• Industry ProjectThe course gives students an insight into the operation of their field of study and develop an understanding of their profession in a professional context. By enabling students to observe the day-to-day operations of an organisation and to prepare a research project based on these observations, with the guidance of a work place and academic supervisor, students will develop a critical perspective of their profession. Students will attend pre and post placement classes to guide the development of their research project, the sourcing of their host organisation and the protocols associated with the placement.
  
  

Digital marketing course aims at providing participants with a well-defined set of digital skills which can be utilized by client-side marketing teams, digital and integrated agencies. The program will help in driving strategy and tactical solutions for enterprise e-commerce businesses, B2B & B2C businesses, communications and public relations agencies, businesses managed by owners, and web marketing organisations.

• Fundamentals of marketing and with understanding of changing trends and the rise of the digitalization in marketplace
• Effective engagement with customers via social media platforms
• Basics of e-Commerce including: the ideal structure of an eCommerce site, impact of site design on customer transactions
• Development of the online marketing strategy across the digital space
• Understanding & Implementation of a search engine strategy
• Creation and management of a data strategy
• Identification of effective and ineffective strategies for determining the marketing spend
• In-depth grounding in Digital Advertising

On completion of this course, learners will be able to:

• Understand the impact of technology on the traditional marketing mix
• Understand how digital marketing can be used to increase sales and to grow businesses
• Understand the fundamentals of the digital marketing
• Understand the elements of the digital marketing plan
• Understand how to get to online target market and develop basic digital marketing objectives

Marketing Assistants, Marketing Officers, Sales Personnel, Marketing Managers interested in learning how to incorporate digital marketing and strategies into their current strategy.

Candidates preferably having a bachelor's degree are eligible to apply.

PKR 96,000/-

Mr. Imran Batada
Mr. Imran Batada is a senior IT Professional with over 20 years' experience locally and internationally in doing research work, implementing ERP Projects, managing large scale projects, formulating policies, managing large teams, large network infrastructure and in establishment/management of Tier III level Data Center. He, not only has ERP implementation experience, but also has also written several research paper for ERP implementation process.

As an IT Professional he has worked in USA and Asia. He is currently working in IBA Karachi as CIO & Director Center of Information & Communication Technology. He is responsible for overall ERP Implementation. He is also providing ERP & Cloud Computing Consultancy to different organization. He recently got selected by JICA, HEC, JSMU, IBA Sukkur & SMIU for their consultancy projects. He is also the Founding Director of IBA Center of Information & Communication Technology.

Additionally, he also has several years of teaching experience in the field of ICT at various well-known universities in Pakistan.

Mr. Mizyal Wahid
Mizyal graduated with a BSc. (Honors) degree in Economics from LUMS, in 2016. He is currently working in the performance marketing department at Daraz as ‘Channel Head for Facebook & Snapchat’. His area of expertise lies in optimizing performance budget and developing cross platform consistency in digital ads. Prior to his affiliation with Daraz, he worked as an Associate Consultant at ‘Ascend’, where he developed HR strategy for various clients ranging from multinationals to local enterprises.

Mr. Asif Iqbal
Asif Iqbal is serial entrepreneur and growth hacker, who has spent over 18 years in digital media marketing & advertising filed globally. He is currently leading a digital marketing agency in Pakistan, he had trained over 5000 digital marketing professionals world wide, he is an international trainer, who has conducted trainings & workshops in various countries such as Mauritius, UAE, Saudi Arabia, Nepal, Malaysia, Norway, Germany, Australia, UK, Canada and USA. He has worked for State Bank, GEO Network, ARY Network, TCS, Pakistan Navy, Lotte Chemical, Rizwan Moazzam, Phone Book, Pukar Foundation and Tradekey.

Syed Asim Rashid
With 26+ years of business experience, Mr. Syed Asim Rashid is an award winning, internationally recognized leader known for business turnarounds, developing leaders and creating solid shareholder value. Mr. Asim is the President & CEO of CreativeSwan that helps organizations become increasingly successful. Prior to this, Mr. Asim worked as Regional Director GE Energy, Middle East, leading 12 countries. He also worked for Engro/Exxon, Siemens and JPGL.

Mr. Asim holds an MBA from Manchester Business School, MS in Global Energy Management from University of Colorado Denver, and Electrical Engineering degree from NED University, Karachi. He studied advanced business and leadership at Harvard, MIT, Wharton, Booth, INSEAD, AMA, GE and Lahore University of Management Sciences (LUMS).

Mr. Asim is a certified 6-Sigma Green belt from GE, and holds Train the Trainer certificates from Association for Talent Development (ATD USA) and American Management Association (AMA). He is a GE-trained Coach, who also completed ISO 9000 Auditor/Lead Auditor program.

- Four Months

- Classes start from February 15th, 2020

- Last date to apply February 13th, 2020

- Every Friday 6:00 pm to 9:00 pm

- Saturday 10:00 am to 1:00 pm and 2:00 pm to 5:00 pm