• Digital Marketing StrategiesThe coursework deals with planning direct marketing activities. It focuses on the basics of marketing and helps you to understand how it has changed with the rise of the digital marketplace. The coursework lets you delve into the world of email marketing and discover its importance in the online marketing mix. Identification and evaluation of marketing opportunities is another subject area. This subject is designed to equip you with the knowledge to develop your online marketing strategy across websites and social destinations. Learn the fundamentals of a digital ecosystem as well as how to execute your website and content marketing strategy, plus the design and development of an integrated marketing communication plan.
  
  
• Social Media MarketingBeing an integral component in almost all successful marketing strategies, the role of social media in promoting businesses cannot be ignored in any way. The ever-increased emphasis on social media strategies calls for a training program for marketing professionals and organizations to utilized social media platforms in the most effective way. This course helps student to understand the latest trends of social media and successfully implement the strategies and get the desired outcomes through case studies, interactive sessions, and class exercises. The course also aims at how to choose appropriate platforms and generate effective social media content.
  
  
• Managing Digital ChannelsToday's world is aptly called as digital word where digital technology is affecting almost every aspect of our lives. Same is the case with businesses which can be promoted, marketed, and extended through properly utilizing digital channels. However, it is critically important to choose the correct channel and then manage them so that maximum amount of benefit could be achieved. This course teaches techniques to do effective Budgeting for channels. The course work also focuses on the strategies for improved Search Engine Optimization (SEO) and more engaging PPC campaigns.
  
  
• Data AnalyticsThis hands-on course will unleash the power of data visualization in business analytics of data. Participants will learn about the evolution of BI from small to big data use cases. Hands-on session will be conducted with state of the art BI tools (PowerBI, Qlikview etc.) Participants will actually learn how to translate data to value through simple, interactive, and action-oriented visualizations.
  
  
• Industry ProjectThe course gives students an insight into the operation of their field of study and develop an understanding of their profession in a professional context. By enabling students to observe the day-to-day operations of an organisation and to prepare a research project based on these observations, with the guidance of a work place and academic supervisor, students will develop a critical perspective of their profession. Students will attend pre and post placement classes to guide the development of their research project, the sourcing of their host organisation and the protocols associated with the placement.
  
  

Digital marketing course aims at providing participants with a well-defined set of digital skills which can be utilized by client-side marketing teams, digital and integrated agencies. The program will help in driving strategy and tactical solutions for enterprise e-commerce businesses, B2B & B2C businesses, communications and public relations agencies, businesses managed by owners, and web marketing organisations.

• Fundamentals of marketing and with understanding of changing trends and the rise of the digitalization in marketplace
• Effective engagement with customers via social media platforms
• Basics of e-Commerce including: the ideal structure of an eCommerce site, impact of site design on customer transactions
• Development of the online marketing strategy across the digital space
• Understanding & Implementation of a search engine strategy
• Creation and management of a data strategy
• Identification of effective and ineffective strategies for determining the marketing spend
• In-depth grounding in Digital Advertising

On completion of this course, learners will be able to:

• Understand the impact of technology on the traditional marketing mix
• Understand how digital marketing can be used to increase sales and to grow businesses
• Understand the fundamentals of the digital marketing
• Understand the elements of the digital marketing plan
• Understand how to get to online target market and develop basic digital marketing objectives

Marketing Assistants, Marketing Officers, Sales Personnel, Marketing Managers interested in learning how to incorporate digital marketing and strategies into their current strategy.

Candidates preferably having a bachelor's degree are eligible to apply.

PKR 96,000/- (Exclusive of 5% SST)

Dr. Imran Batada
Dr. Imran Batada is a senior IT Professional with over 20 years' experience locally and internationally in doing research work, implementing ERP Projects, managing large scale projects, formulating policies, managing large teams, large network infrastructure and in establishment/management of Tier III level Data Center. He, not only has ERP implementation experience, but also has also written several research paper for ERP implementation process. Furthermore, he has also been involved with the government of Sindh by providing consultancy in different projects.

As an IT Professional he has worked in USA and Asia. He is currently working in IBA Karachi as a Director of Center of Information & Communication Technology. Additionally, he also has several years of teaching experience in the field of ICT at various well-known universities in Pakistan. Dr. Imran Batada contributes to a local newspaper on a regular basis by writing articles about strategies of Information & Communication Technology and their implementation in Pakistan.

Dr. Asim Shabir
Dr. Asim Shabir is currently serving as Assistant Professor in Marketing at IBA. He has done his MS, and PhD. in Marketing from Aix Marseille Graduate School of Management, France. He has been working as an Academic since 2014. Dr. Asim has diverse experience of teaching at various international and local Universities such as Kedge Business School, Renne School of Business, IAE Aix Marseille Graduate School of Management, Y Schools (France); and SZABIST and IBA, Pakistan. His areas of expertise are Social and Digital media marketing, Consumer behaviour and Business research methods.

Mr. Adil Tanveer
Mr. Adil Tanveer (IBA Alumnus of 2009) is a marketing professional associated with the Pharmaceutical and Retail textile sector for more than a decade. Along with launching new brands, he has successfully executed campaigns with Virtual Reality, Augmented Reality and conducted presentations on interactive online learning platforms for health care professionals on a pan-Pakistan level.

Mr. Adil has completed Digital Marketing Specialization (Online) from the University of Illinois and is a visiting faculty at IBA for Digital Marketing.

Ms. Ayesha Javed
Ms. Ayesha a Digital Evangelist skilled in developing and implementing digital strategies, has over 14 years of corporate, consulting & training experience in diversified fields of marketing, digital marketing, management, consumer research, strategy & transformation across various industries like FMCG, Petroleum, Pharmaceutical, Banking & Advertising. She is an avid entrepreneur and a visiting faculty at IBA and other leading universities.

She has an MBA degree with majors in Marketing & MIS from Institute of Business Administration Karachi supplemented by International certifications and courses in digital marketing from Columbia Business School, Google and Facebook.

- Four Months

- Friday 6:00 pm to 9:00 pm

- Sunday 10:00 am to 1:00 pm and 2:00 pm to 5:00 pm