Digital Marketing With AI


Umeed Digital Program, in collaboration with BankIslami and facilitated by IBA CICT, presents a unique and transformative opportunity for young individuals to unlock their potential and embark on a journey of skill acquisition and professional growth in the dynamic field of digital marketing with AI. This scholarship program is designed to empower participants with the knowledge and capabilities required to thrive in the digital age.  The program is designed to integrate artificial intelligence (AI) into these the power of AI in their digital marketing endeavors.


  • Technical Skills

  • Soft Skills

  • Freelancing

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Digital marketing with AI represents a groundbreaking synergy between technology and marketing strategies. By utilizing advanced algorithms and machine learning, AI enhances every aspect of digital campaigns. Digital marketing with AI is a revolution. It analyzes data, predicts trends, personalized experiences, and automates tasks. From chatbots to tailored ads, AI maximizes impact and minimizes effort, reshaping how brands connect and succeed online.
  1. Introduction to digital marketing with AI Tools
  2. Website Planning and Development with Ai Tools
  3. Introduction to SEO and its utility with AI
  4. Personalization and customer Segmentation
  5. Search Engine Marketing (SEM) and Pay per Click(PPC) Advertising
  6. Social Media Marketing (SMM) and Content Marketing with AI Powered Tools
  7. AI with Content Marketing
  8. Social Media Advertising
  9. Influencer Marketing with AI Tools
  10. Analytics and Reporting with AI and Techniques
  11. Digital Marketing Strategy and Planning Via AI Powered Tools
  12. Legal and Ethical Consideration in AI powered Marketing
  • Advanced Data Analysis: AI processes extensive data quickly for insights into customer behavior and trends.
  • Personalization: AI tailors content and recommendations based on individual preferences.
  • Predictive Analytics: AI forecasts trends and consumer actions from historical data.
  • Chatbots and Virtual Assistants: AI-powered bots provide real-time customer support and guidance.
  • Automated Campaign Optimization: AI adjusts ad placements, timing, and targeting for optimal results.
  • Content Generation: AI assists in creating copy, headlines, and visuals.
  • Segmentation and Targeting: AI refines audience segments for precise targeting.
  • A/B Testing: AI automated testing of different campaign variations.
  • Social Media Management: AI schedules posts, suggests content, and analyzes engagement.
  • Voice and Visual Search Optimization: AI optimizes content for voice and visual search trends.
  • Fraud Detection: AI identifies and prevents fraudulent activities in digital marketing.
The learning outcomes of embracing digital marketing with AI are expansive and transformative, empowering marketers and businesses with valuable skills and insights:
  • Data Interpretation: Marketers will develop expertise in analyzing complex data sets to extract actionable insights, enabling data-driven decision-making.
  • AI Integration: Proficiency in integrating AI tools and platforms into marketing strategies, utilizing their capabilities to enhance campaigns and user experiences.
  • Predictive Analytics: Gaining the ability to harness AI’s predictive capabilities to anticipate market trends and consumer behavior for proactive strategy adjustments.
  • Automation Skills: Learning to set up and manage automated processes for campaign optimization, resource allocation, and customer engagement.
  • Strategic Agility: Developing agility in adapting marketing strategies based on AI-derived insights and real-time data.
  • Creative Innovation: Exploring new ways to use AI in content creation, ideation, and campaign conceptualization to stand out in a competitive landscape.
  • ROI Optimization: Mastering the art of optimizing ROI by using AI to refine targeting, messaging, and other campaign elements based on performance data.
Ms. Resham J. Rajper Resham J. Rajper is an MBA and has been in the field of teaching and training for the last four years. She has been associated with multiple programs and universities. She has worked with different brands on their social media management and their strategies. Resham J. Rajper as a trainer has played a key role in the launching of multiple startups on different digital platforms and has trained entrepreneurs, working professionals, and students. She has trained 500 plus people and has many of her.