AI in Business Analytics​

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Your Gateway to AI-Powered Decision Making

In today’s fast-paced business environment, timely and data-driven decisions are essential to stay competitive. This hands-on workshop bridges the gap between traditional spreadsheet-based analysis and the cutting-edge world of AI-driven business insights.

Participants will move from mastering Excel analytics and dashboards to learning the application of AI tools for forecasting, trend detection, and decision automation—empowering them to make faster, smarter, and future-ready decisions.

Day 1 – Mastering Business Analytics with Excel & Power Tools

Session 1: Beyond Basic Excel – Transforming Business Data

  • Data types, business use cases, formulas & functions
  • Excel tips for data accuracy, speed & efficiency
  • Use cases in Finance, Marketing, HR, and Supply Chain

Session 2: Data Cleaning & Transformation with Power Query

  • Importing data from multiple sources
  • Data shaping, transformation, and merging
  • Real-life problem-solving using Excel & Power Query

Session 3: Visual Analytics with Excel Dashboards

  • KPI dashboards for performance tracking
  • Conditional formatting, charts, slicers
  • Mini project: Build a business dashboard in Excel

Session 4: Data-Driven Decision Making Frameworks

  • Strategic decision-making using data models
  • Introduction to Business Intelligence and next-gen analytics

 

Day 2 – Introducing AI in Business Analytics

Session 5: Getting Started with AI in Business

  • AI vs traditional analytics: What changes?
  • No-code & low-code AI tools for business users
  • ChatGPT, Microsoft Copilot, and AI-powered Excel features

Session 6: Predictive & Prescriptive Analytics

  • AI-powered forecasting models
  • What-if analysis using AI
  • Using AI to recommend business decisions

Session 7: Automating Business Intelligence with Power BI & AI

  • Live dashboards using Power BI
  • Integrating Excel, Power BI, and AI tools
  • Case-based walkthrough: Sales & Marketing Dashboard with AI insights

Session 8: Capstone Exercise & Discussion

  • Final hands-on activity: Build and present an AI-enhanced business dashboard
  • Group presentations and expert feedback
  • Action Plan: Applying insights in your organization

Program Fee

  • Program fee PKR 80,000/- (+3% SST)

Program Details

  • 16 Hours program
  • 2-Day Program
  • On-site Physical Sessions
  • IBA City Campus

Who Should Attend

This workshop is ideal for:

  • Business Managers & Analysts
  • Strategy & Transformation Teams
  • Finance, Sales, HR & Operations Professionals
  • Professionals looking to move from Excel to AI-enabled insights.

RS 80,000

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Level of the Course

Expert

Batch Number

9

Alumni

130

Duration

2 Days

Registration Status

Closed

Last Date to Apply

To be announced​

Commencement

To be announced

OVERVIEW

Excel in Advanced MS Excel Skills for Professional Growth

Master powerful Excel techniques to enhance data analysis, streamline workflows, and boost productivity.

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Course Overview

This program offers a deep dive into advanced Excel functionalities, providing practical solutions to improve data analysis and reporting accuracy. Participants will explore powerful tools such as Power Query, Power Pivot, and advanced formulas to tackle real-world challenges in finance, marketing, HR, and supply chain management.

Introduction to Advanced Excel

  • Build on basic Excel skills to master advanced features for data management and analysis.
  • Learn to work efficiently with large datasets and automate repetitive tasks.

Custom Formatting (Dates, Data, Reports)

  • Gain expertise in custom formatting for dates, currency, and reports to enhance data clarity.
  • Understand conditional formatting to highlight important data points.

Operational Formulas (Relative & Absolute References)

  • Master advanced Excel formulas such as SUMIFS, COUNTIFS, and INDEX-MATCH for complex calculations.
  • Learn to use relative and absolute references to ensure accuracy in multi-cell formulas.

Data Validation, Dropdowns, Duplications

  • Implement data validation rules to ensure clean, error-free data entry.
  • Create dropdown lists and prevent duplicate entries to streamline workflows.

Goal Seeking, Scenario Manager, Data Tools

  • Use Excel’s Goal Seek and Scenario Manager to forecast and analyze various business scenarios.
  • Apply data tools like Tracing Precedents & Dependents to optimize formula accuracy.

Advanced Formulas – Lookup, Conditional Logics, IF Statements

  • Explore complex lookup formulas and conditional logic (IF, AND, OR) to handle intricate datasets.
  • Build powerful dynamic models for decision-making and analysis.

Power Pivot, Table Analysis, Data Connections, Macros

  • Dive into Power Pivot to work with large datasets, create relationships, and build data models.
  • Automate repetitive tasks using macros and learn how to connect external data sources.

Power Query, BI in Excel, Dashboard Reporting

  • Streamline data transformation using Power Query for cleaner, organized data.
  • Create interactive dashboards and business intelligence reports using Excel’s built-in tools.

Case Studies: Marketing, Finance, HR, & Supply Chain

  • Solve real-world business problems through case studies focused on key industries like finance, HR, and supply chain.
  • Learn how to apply advanced Excel skills to specific business scenarios.

Microsoft Visual Basic, Scripting

  • Gain hands-on experience with Visual Basic for Applications (VBA) to automate Excel tasks.
  • Write scripts to extend Excel’s functionality and increase efficiency.

Data Structuring

  • Learn to structure data efficiently for better analysis and reporting.
  • Understand data normalization, denormalization, and how to create robust
  • Practical Expertise: Learn to create accurate financial reports, dashboards, and business analysis models.
  • Time-Saving Techniques: Automate repetitive tasks, saving you hours of manual work.
  • Career Growth: Develop highly marketable skills in Excel, which are essential for career advancement in data-driven roles.
  • Recognition: Receive an Advanced MS Excel Certification, validating your expertise and boosting your professional profile.

Program Fee

  • Program fee PKR 40,000/- (excluding SST), must be submitted before the commencement of classes (Discounts are Available).
  • A special incentive of a 10% discount is available for those who choose to pay the full program fee in advance.

Installment Plan

We provide a flexible installment plan that consists of two payments:

  • The initial installment amount is 20,000.
  • The second installment amount is 20,000.

Program Duration

2 – Months program

Timings

  • Monday: 6:00 PM to 9:00 PM
  • Wednesday: 6:00 PM to 9:00 PM

Student Policy

  • It is essential for program participants to fulfill the requirement of clearing the program fee.
  • Non-compliance with fee payment may result in termination from the program.

Eligibility Criteria

  • Minimum Qualification: A levels/ Intermediate.

Syed Aftab Ahmed

Aftab Ahmed is a highly experienced Data Analytics expert with a rich background in handling complex datasets, drawing actionable insights, and developing sophisticated forecasting models. With his extensive expertise in data collection, analysis, and interpretation, he has consistently delivered innovative solutions that drive business growth. As the Manager of Analytics & Sales Operations at KEENU Pakistan, Aftab plays a critical role in optimizing data strategies and operations, enhancing decision-making processes. His association with IBA CICT as a lead trainer has allowed him to share his deep knowledge in Power BI, Data Analysis, and Advanced MS Excel with a wide range of professionals. Aftab’s hands-on teaching approach, combined with his real-world industry experience, equips participants with both the theoretical understanding and practical skills needed to excel in data analytics. He brings a wealth of knowledge, empowering individuals to leverage data for better business outcomes.