Digital Literacy for Teachers

(A course designed exclusively for teaching fraternity)

On-Campus Format

Introduction


Digital literacy is the ability to access, manage, integrate, and create information safely and appropriately through digital technologies. It will provide hands on training in Microsoft Word, Microsoft Excel, Digital marketing, and graphic designing. IBA-CICT's Digital Literacy workshop covers all the essentials of a well-rounded skill set. It includes advanced picture manipulation tools, collaboration elements, cross-referencing and linking tools, application forms and data collection, security features, and tools to automate document creation. This workshop contains everything an educator needs to know & learn about Excel to provide a comprehensive learning experience to their students. As digitalization is changing teaching standards it is necessary for teachers to adapt to the new norms. Enhance your career potential & stay pertinent in a digital- centric world.

Format

On-campus

Duration

6 Days

Tuition

PKR 18000/- 5% SST

Enrollment

Full-time

Registration

Open

Learning Outcome


  • Make Digital Marketing strategies, social media Marketing, Digital Data collection.
  • Make Reports, Presentations, Dashboard, and data analysis.
  • Image Editing, Image manipulation, Logo Designing, and Photography.
  • Work with basic Features of word.
  • Create and Display documents using Various views.
  • Learn a range of front formatting techniques, Mail merging, Document automation.
  • Work effectively with features that effect the page layout of your document.
  • Will be able to use PowerPoint elements to make (Clip Art, Graphs, Tables, Photographs, Charts, Media Clips, &Videos)

Programme Objectives


Digital marketing course aims at providing participants with a well-defined set of digital skills which can be utilized by client-side marketing teams, digital and integrated agencies. The program will help in driving strategy and tactical solutions for enterprise e-commerce businesses, B2B & B2C businesses, communications and public relations agencies, businesses managed by owners, and web marketing organisations.

Key Features


  • Fundamentals of marketing and with understanding of changing trends and the rise of the digitalization in marketplace
  • Effective engagement with customers via social media platforms
  • Basics of e-Commerce including: the ideal structure of an eCommerce site, impact of site design on customer transactions
  • Development of the online marketing strategy across the digital space
  • Understanding & Implementation of a search engine strategy
  • Creation and management of a data strategy
  • Identification of effective and ineffective strategies for determining the marketing spend
  • In-depth grounding in Digital Advertising

Learning Outcome


On completion of this course, learners will be able to:

  • Understand the impact of technology on the traditional marketing mix
  • Understand how digital marketing can be used to increase sales and to grow businesses
  • Understand the fundamentals of the digital marketing
  • Understand the elements of the digital marketing plan
  • Understand how to get to online target market and develop basic digital marketing objectives

Who should apply?


This advanced Microsoft Excel training course is intended for anyone who currently uses Excel for handling data from any business stream. The participants are required to be familiar with the basics of Microsoft Excel and computing skills.

Eligibility Criteria


School, College, University Faculty, Educators.

Program Fees


PKR 18000/- 5% SST

Topics


1- MS Word.
2- MS Excel.
3- MS Power Point.
4- Digital Marketing.
5- Creative Graphics Designing

Dates & Duration


Last Date To apply: 5-june-2022
Starting from: 13-June-2022
Ending Date: 18-June-2022
Timing: Monday to Saturday 09am to 02pm.