Search Engine Marketing & Advertisement


PPC Advertising has revolutionized the advertising industry. It's an amazing system that, when used properly, allows advertisers to invest whatever budget is realistic for them and earn back in sales many more times over what they spent. Finding new customers is a challenging job for every business, and getting started with AdWords can be a confusing, expensive, and time-consuming process.

This full-day workshop will provide a comprehensive introduction to Google Ads to help you get started. By the end of the day, students will have set up their own campaigns, played around with the Ads platform, and gained a thorough understanding of the various functionalities and tools to confidently manage their own campaigns.




3 Days


PKR 30,000/- 5% SST





Learning Outcome

  • Introduction to the concept of Google Ads PPC marketing
  • Getting the most out of Google Ads
  • Defining your PPC strategy
  • Basic PPC account optimization
  • Managing campaigns, keywords and ad groups
  • Cut your marketing spend
  • Improving quality scores: getting more clicks for less cost
  • Keyword bidding strategies
  • Improve your conversion rate
  • Campaign settings and market targeting
  • Writing effective ad text
  • Ad extensions and enhancements
  • Goals, analysis, and reporting

Programme Objectives

Digital marketing course aims at providing participants with a well-defined set of digital skills which can be utilized by client-side marketing teams, digital and integrated agencies. The program will help in driving strategy and tactical solutions for enterprise e-commerce businesses, B2B & B2C businesses, communications and public relations agencies, businesses managed by owners, and web marketing organisations.

Key Features

  • Fundamentals of marketing and with understanding of changing trends and the rise of the digitalization in marketplace
  • Effective engagement with customers via social media platforms
  • Basics of e-Commerce including: the ideal structure of an eCommerce site, impact of site design on customer transactions
  • Development of the online marketing strategy across the digital space
  • Understanding & Implementation of a search engine strategy
  • Creation and management of a data strategy
  • Identification of effective and ineffective strategies for determining the marketing spend
  • In-depth grounding in Digital Advertising

Learning Outcome

On completion of this course, learners will be able to:

  • Understand the impact of technology on the traditional marketing mix
  • Understand how digital marketing can be used to increase sales and to grow businesses
  • Understand the fundamentals of the digital marketing
  • Understand the elements of the digital marketing plan
  • Understand how to get to online target market and develop basic digital marketing objectives

Who should apply?

This advanced Microsoft Excel training course is intended for anyone who currently uses Excel for handling data from any business stream. The participants are required to be familiar with the basics of Microsoft Excel and computing skills.

Eligibility Criteria

  • Marketing professionals
  • SEO & Social Media Managers
  • Digital marketing professionals
  • Advertising professionals
  • E-Commerce professionals
  • Entrepreneurs & Businessmen

Program Fees

PKR 30,000/- 5% SST


  • Google AdWords
  • Google Analytics
  • Keywords Planning and Management.
  • Conversion Tracing
  • Campaigns Analysis
  • Lead Magnet
  • Creating landing pages, post, videos, Ads.
  • UTM codes
  • Google conversion
  • Important KPI to Monitor
  • Measuring the Performance
  • Make Changing if Required
  • Scaling Up & Forecasting.

Dates & Duration

Duration: 3-days (24 hours)
Timing: 09am-05pm (Saturday)
Starting Date: 20-08-2022
End Date: 03-09-2022
Initial cost: 30000 + 5%sst
Discounts: 20% off for IBA Alumni and Staff,
15% for early bird.

Trainer's Profile

Asif Iqbal

Asif Iqbal is a Serial Entrepreneur and Growth Hacker, who has spent over 21 years in the Digital Media Marketing & Advertising field Globally. He is currently leading a digital marketing agency in Pakistan, and he is also Chairman of the Advisory Board at Digital Marketing Association Pakistan, he has trained over 15000 digital marketing professionals worldwide, he is an international trainer, who has conducted training & workshops in various countries around the world. He has worked for State Bank, GEO Network, ARY Network, TCS, Pakistan Navy, Lotte Chemical, Rizwan Moazzam, Phone Book, Pukar Foundation, and Tradekey.