Social Media Marketing


Being an integral component in almost all successful marketing strategies, the role of social media in promoting businesses cannot be ignored in any way. The ever-increased emphasis on social media strategies calls for a training program for marketing professionals and organizations to utilize social media platforms in the most effective way. This course helps students to understand the latest trends in social media and successfully implement the strategies and get the desired outcomes through case studies, interactive sessions, and class exercises. The course also aims at how to choose appropriate platforms and generate effective social media content.




3 Days


PKR 30,000/- 5% SST





Learning Outcome

  • You'll be able to create/develop content for social media
  • You'll be able to have hands-on experience on live social media campaigns
  • You'll be able to prepare a content calendar for any brand/company
  • You'll be able to develop smart social media strategy
  • You'll be able to have track and monitor campaigns

Programme Objectives

Digital marketing course aims at providing participants with a well-defined set of digital skills which can be utilized by client-side marketing teams, digital and integrated agencies. The program will help in driving strategy and tactical solutions for enterprise e-commerce businesses, B2B & B2C businesses, communications and public relations agencies, businesses managed by owners, and web marketing organisations.

Key Features

  • Fundamentals of marketing and with understanding of changing trends and the rise of the digitalization in marketplace
  • Effective engagement with customers via social media platforms
  • Basics of e-Commerce including: the ideal structure of an eCommerce site, impact of site design on customer transactions
  • Development of the online marketing strategy across the digital space
  • Understanding & Implementation of a search engine strategy
  • Creation and management of a data strategy
  • Identification of effective and ineffective strategies for determining the marketing spend
  • In-depth grounding in Digital Advertising

Learning Outcome

On completion of this course, learners will be able to:

  • Understand the impact of technology on the traditional marketing mix
  • Understand how digital marketing can be used to increase sales and to grow businesses
  • Understand the fundamentals of the digital marketing
  • Understand the elements of the digital marketing plan
  • Understand how to get to online target market and develop basic digital marketing objectives

Who should apply?

This advanced Microsoft Excel training course is intended for anyone who currently uses Excel for handling data from any business stream. The participants are required to be familiar with the basics of Microsoft Excel and computing skills.

Eligibility Criteria

  • Marketing professionals
  • SEO & Social Media Managers
  • Digital marketing professionals
  • Advertising professionals
  • E-Commerce professionals
  • Entrepreneurs & Businessmen

Program Fees

PKR 30,000/- 5% SST


  • Facebook and Instagram organic
  • Creating Facebook Page & Efficient Management
  • Driving Organic Traffic
  • Analyzing the Competition & Monitoring
  • Facebook & Instagram Advertising
  • Linkedin & YouTube Marketing & Advertising
  • Youtube Organic Marketing & Advertising
  • Youtube Monetization & Live Ad Campaign
  • Understanding the Linkedin Audience Demographics

Dates & Duration

Duration: 3-days (24 hours)
Timing: 09am-05pm (Saturday)
Starting Date: 23-07-2022
End Date: 06-08-2022
Initial cost: 30000 + 5%sst
Discounts: 20% off for IBA Alumni and Staff,
15% for early bird.

Trainer's Profile

Asif Iqbal

Asif Iqbal is a Serial Entrepreneur and Growth Hacker, who has spent over 21 years in the Digital Media Marketing & Advertising field Globally. He is currently leading a digital marketing agency in Pakistan, and he is also Chairman of the Advisory Board at Digital Marketing Association Pakistan, he has trained over 15000 digital marketing professionals worldwide, he is an international trainer, who has conducted training & workshops in various countries around the world. He has worked for State Bank, GEO Network, ARY Network, TCS, Pakistan Navy, Lotte Chemical, Rizwan Moazzam, Phone Book, Pukar Foundation, and Tradekey.