Investment Department Govt. of Sindh

Learning Outcome

At the completion of the certificate participants will be able to

• Handle the Domain, maintaining website, develop a full website on WordPress and web publishing.
• Make Digital Marketing strategies, social media Marketing, Digital Data collection.
• Understanding of Cyber threats, cyber laws awareness, IDS/IPS, Social Engineering, System Hackings, Risk identification, Mitigation, and Incident Handling.
• Blockchain understanding.
• Basic Python programing for data analytics.
• Basics of Machine learning.
• Fintech Ecosystem, Regulation, Accountability, and Future of Data-Driven Finance.

Programme Objectives

Digital marketing course aims at providing participants with a well-defined set of digital skills which can be utilized by client-side marketing teams, digital and integrated agencies. The program will help in driving strategy and tactical solutions for enterprise e-commerce businesses, B2B & B2C businesses, communications and public relations agencies, businesses managed by owners, and web marketing organisations.

Key Features

• Fundamentals of marketing and with understanding of changing trends and the rise of the digitalization in marketplace
• Effective engagement with customers via social media platforms
• Basics of e-Commerce including: the ideal structure of an eCommerce site, impact of site design on customer transactions
• Development of the online marketing strategy across the digital space
• Understanding & Implementation of a search engine strategy
• Creation and management of a data strategy
• Identification of effective and ineffective strategies for determining the marketing spend
• In-depth grounding in Digital Advertising

Learning Outcome

On completion of this course, learners will be able to:

• Understand the impact of technology on the traditional marketing mix
• Understand how digital marketing can be used to increase sales and to grow businesses
• Understand the fundamentals of the digital marketing
• Understand the elements of the digital marketing plan
• Understand how to get to online target market and develop basic digital marketing objectives

Who should apply?

This advanced Microsoft Excel training course is intended for anyone who currently uses Excel for handling data from any business stream. The participants are required to be familiar with the basics of Microsoft Excel and computing skills.

Eligibility Criteria

Kids from 8th grade and up (12+ years).

Program Fees

PKR 18000/- 5% SST

Topics

• Web Development
• Digital Marketing
• Cybersecurity
• Blockchain
• Data Sciences
• Fintech

Dates & Duration

Starting from: 12-June-2022
Ending Date: 28-August-2022
Timing: Every Sunday 09am to 05pm (one hour Break)