Digital Earning Program

Program Outcomes

By the end of the program, participants will be able to:

• Build & run Shopify and Amazon stores with optimized operations.
• Execute SMM campaigns for audience growth and monetization.
• Integrate Amazon/Shopify with social media strategies for sales.
• Use SEO, Ads, Influencer Marketing, and PPC for conversions.
• Manage analytics for scaling digital ventures.
• Freelance or launch their own digital business.

Fee Policy & Procedure

Program Fee

• Program fee PKR 50,000/- (excluding SST), must be submitted before the commencement of classes (Discounts are Available).
• A special incentive of a 10% discount is available for those who choose to pay the full program fee in advance.

Installment Plan

We provide a flexible installment plan that consists of two payments:

• The initial installment amount is 30,000.
• The second installment amount is 20,000.

Program Duration

2 – Months program

Timings

• Monday: 6:00 PM to 9:00 PM
• Wednesday: 6:00 PM to 9:00 PM

Student Policy

• It is essential for program participants to fulfill the requirement of clearing the program fee.
• Non-compliance with fee payment may result in termination from the program.

Eligibility Criteria

• Minimum Qualification: A levels/ Intermediate.

Learning Outcome

Through hands-on experience, you'll gain in-depth knowledge of ERP Systems Applications and Products (Oracle & SAP) including:

• Oracle Financials & Supply Chain Modules
• SAP Financials & Supply Chain Modules
• Oracle Business Intelligence
• Power BI Interactive Data Visualization Tool

Program Layout

Module 1: Amazon Wholesale FBA

Duration: 8 Weeks | 6–10 Sessions | 3 hrs/ session

Focus: Launching and scaling a Wholesale FBA business (branded products). 

Outline:

• Intro to Amazon Models – Wholesale vs PL vs Dropshipping.
• Product Research – Tools (Keepa, Jungle Scout), profitability analysis
• Brand Approvals & Supplier Sourcing – Finding distributors, building trust.
• Smart Sourcing & Demand Analysis – Seasonal trends, Buy Box share.
• Costing & Profitability – Amazon fees, pricing strategies
• Competition & Buy Box Strategy – MAP rules, dynamic pricing.
• Inventory & Order Management – Stock alerts, order systems
• Compliance & Recordkeeping – Invoices, taxes, Amazon policies
• Scaling Business – Expanding portfolio, better supplier deals

Assessments: Assignments + Quizzes per module

Final Project: Amazon Product & Brand Portfolio 

Module 2: Shopify E-commerce Store Development

Duration: 6 Sessions | 3 hrs/ session | 18 hrs total

Focus: Setting up, customizing, and growing Shopify stores for business/freelance. 

Outline:

• Fundamentals & Setup – Store creation, dashboard, configuration
• Product Management – Adding products, collections, merchandising.
• Store Design & UX – Branding, theme customization, key pages
• Marketing & Sales – SEO, email & social media integration, discount codes
• Order Fulfillment & Customer Service – Shipping, payments, refunds, support
• Growth Strategies – Apps, automation, analytics, project presentation

Final Output: Fully functional Shopify store project 

Module 3: Social Media Marketing (SMM)

Duration: 3 Weeks | 5–6 Sessions | 3 hrs/ session

Focus: Building a digital presence, monetizing platforms, running campaigns. 

Outline:

• Intro to SMM & Digital Earning Landscape
• LinkedIn (Branding & B2B Leads) – Profile optimization, thought leadership, lead generation.
• Facebook (Community & Sales) – Pages, Ads basics, conversion campaigns
• Instagram (Brand Influence & Monetization) – Reels growth, affiliate & influencer marketing
• YouTube (Authority & Long-term Growth) – Channel setup, SEO, content creation, monetization

Assessments: Assignments after each platform + Quizzes

Final Output: Cross-platform personal/brand portfolio

Program Fees

Program Fees: PKR/- 105,000 (Including 5% SST)

10% discount is offered if full fee is paid in advance

Advance Payment Schedule	Total
Total fee in Advance (Lumpsum)	PKR/- 94,500

Installments Payment Schedule				Total
Total Fee (if paid in 3 equal installments)	PKR 35,000	PKR 35,000	PKR 35,000	PKR/- 105,000 (Including 5% SST)

Fee Includes:

Processing fees, Test and Exam Fees, Diploma and Transcript. Fees do not include course material, books and stationery.

Admission fees PKR 1000/-

Payment

Payment is due upon receipt of the acceptance of participants to the program along with the invoice.

Please ensure that the payment reaches the CICT Office before commencement of the program because seat in the class will only be reserved once the fee is received.

Payment can be made via cheque / bank draft payable to the "Institute of Business Administration, Karachi" at the following address:

Center for Information & Communication Technology (CICT)
IBA, City Campus, Garden/Kayani Shaheed Road, Karachi.

For online payments via credit cards: https://onlinepayment.iba.edu.pk/

Duration

• 4 months including 6 courses (per course/24 Training Hours)
• Saturday & Sunday

Trainer's Profile

Aftab Ahmed

Aftab Ahmed is a highly experienced Data Analytics expert with a rich background in handling complex datasets, drawing actionable insights, and developing sophisticated forecasting models. With his extensive expertise in data collection, analysis, and interpretation, he has consistently delivered innovative solutions that drive business growth. As the Manager of Analytics & Sales Operations at KEENU Pakistan, Aftab plays a critical role in optimizing data strategies and operations, and enhancing decision-making processes. His association with IBA CICT as a lead trainer has allowed him to share his deep knowledge in Power BI, Data Analysis, and Advanced MS Excel with a wide range of professionals. Aftab’s hands-on teaching approach, combined with his real-world industry experience, equips participants with both the theoretical understanding and practical skills needed to excel in data analytics. He brings a wealth of knowledge, empowering individuals to leverage data for better business outcomes.

• Four Months
• Friday 6:00 pm to 9:00 pm
• Saturday 10:00 am to 1:00 pm and 2:00 pm to 5:00 pm