Digital Marketing Diploma Program

Introduction


The Digital Marketing & SEO Diploma is designed for professionals looking to master the art of digital marketing strategies, with a strong focus on driving measurable results. This comprehensive program equips you with practical skills in key digital marketing areas, including SEO, PPC advertising, email marketing, social media, and website performance analytics. Whether you are seeking career advancement or a shift into the digital space, this course will sharpen your expertise and prepare you for the fast-evolving world of digital marketing.

Features: 

Google Pay-Per-Click (PPC) & Automated Email Marketing:

  • Learn to manage paid ad campaigns across platforms like Facebook, Instagram, and Google, targeting the right audience with precision.
  • Master automated email marketing to nurture leads and increase customer retention.
  • Develop strategies to effectively analyze, optimize, and scale PPC campaigns.
  • Understand how advertisers only pay when their ad is clicked, ensuring budget efficiency.

SEO & WordPress:

  • Gain in-depth knowledge of SEO techniques to enhance online visibility and drive organic traffic to your website.
  • Learn how to optimize content and structure for better ranking on search engines like Google.
  • Leverage WordPress’s built-in SEO features to boost your site’s performance without technical expertise.

Performance Metrics & Key Performance Indicators (KPIs):

  • Learn to track, analyze, and interpret performance metrics for digital marketing campaigns.
  • Understand the difference between metrics and KPIs and how to use them to measure success.
  • Explore various tools for web analytics and social media metrics to optimize campaign performance.

Social Media Marketing:

  • Explore the key platforms (Facebook, Instagram, LinkedIn, Twitter) and understand their strengths for strategic content creation.
  • Develop a solid social media strategy tailored to your brand’s goals and target audience.
  • Learn the nuances of content creation, community management, advertising, and data-driven reporting.
Format

On-campus

Tuition

Rs. 140,000/- (+5% SST)

Duration

4 Months

Registration

Open

Future Benefits


  • Boosted Employability: Gain practical certifications that enhance your credibility and job prospects in the digital marketing industry.
  • Strategic Skills: Develop the ability to plan and execute high-impact digital campaigns.
  • Enhanced Campaign Effectiveness: Learn to measure, optimize, and drive better results through data-driven insights.
  • Career Growth: Open doors to new roles, freelance opportunities, consulting, and entrepreneurial ventures.
  • Networking Opportunities: Connect with industry professionals to unlock collaboration and partnership possibilities.

Fee Policy & Procedure


Enrollment Fee:

  • Upon enrollment, a fee of Rs. 1500/- is applicable.
  • Upon receipt of the enrollment fee, the date for an on-campus test/ interview will be scheduled & informed via email.
  • Shortlisted candidates will be notified of their selection through email.

Program Fee:

  • Program fee PKR 140,000/- (excluding SST), is required to be submitted before the commencement of classes.
  • A special incentive of a 15 % discount is available for those who choose to pay the full program fee in advance.

Installment Plan:

-We provide a flexible installment plan that consists of three payments:

  • The initial installment amount is 60,000.
  • The second installment amount is 40,000.
  • The third installment amounts to 40,000.

Program Duration:

  • 4-Months program
  • Scheduled as a weekend program, classes are held on both Saturday and Sunday.

Timings:

  • Saturday: 5:00 PM to 9:00 PM
  • Sunday: 9:30 AM to 2:30 PM

Eligibility Criteria:

  • Graduates are preferred.

Student Policy:

  • It is essential for program participants to fulfill the requirement of clearing the program fee.
  • Non-compliance with fee payment may result in termination from the program.

 

Learning Outcome


Through hands-on experience, you'll gain in-depth knowledge of ERP Systems Applications and Products (Oracle & SAP) including:

  • Oracle Financials & Supply Chain Modules
  • SAP Financials & Supply Chain Modules
  • Oracle Business Intelligence
  • Power BI Interactive Data Visualization Tool

Eligibility Criteria


Candidates who've already completed Bachelor's degree with practical / professional skills (Females are encouraged to apply)

Program Fees


Program Fees: PKR/- 105,000 (Including 5% SST)

10% discount is offered if full fee is paid in advance

Advance Payment Schedule Total
Total fee in Advance (Lumpsum) PKR/- 94,500
Installments Payment Schedule Total
Total Fee (if paid in 3 equal installments) PKR 35,000 PKR 35,000 PKR 35,000 PKR/- 105,000 (Including 5% SST)

Fee Includes:

Processing fees, Test and Exam Fees, Diploma and Transcript. Fees do not include course material, books and stationery.

Admission fees PKR 1000/-

Payment

Payment is due upon receipt of the acceptance of participants to the program along with the invoice.

Please ensure that the payment reaches the CICT Office before commencement of the program because seat in the class will only be reserved once the fee is received.

Payment can be made via cheque / bank draft payable to the "Institute of Business Administration, Karachi" at the following address:

Center for Information & Communication Technology (CICT)
IBA, City Campus, Garden/Kayani Shaheed Road, Karachi.

For online payments via credit cards: https://onlinepayment.iba.edu.pk/

Duration


  • 4 months including 6 courses (per course/24 Training Hours)
  • Saturday & Sunday

Trainer's Profile


Asif Iqbal

Asif Iqbal is a Serial Entrepreneur and Growth Hacker, who has been working since 2001 in the Digital Media Marketing & Advertising Industry. He is currently leading a digital marketing agency in Pakistan and is also Chairman of the Advisory Board at Digital Marketing Association Pakistan. He has been associated with IBA University since 2019 as Visiting Faculty. Asif Iqbal has been providing digital marketing training since 2003 and he has been associated with Multiple Universities as Visiting Faculty since 2010 and trained over 16000 digital marketing professionals worldwide, most of his trained students are now leading their own Digital Marketing Agencies, and he is an international trainer, who has also conducted training & workshops in various countries around the world. He has worked for State Bank, GEO Network, ARY Network, TCS, Pakistan Navy, Lotte Chemical, Rizwan Moazzam, Phone Book, Pukar Foundation, and Tradekey.

AHSAN AGHAI

is a digital marketing professional having almost a decade of experience with a diverse skill set and a wealth of knowledge in a variety of digital marketing channels, including search engine optimization (SEO), social media marketing, performance marketing, and content marketing. Working with a variety of industries i.e. from consumer electronics to Nutraceutical and Health & Wellness has a strong understanding of tailoring marketing strategies to the targeted audiences by utilizing different marketing channels effectively. He holds an MBA in Marketing from Hamdard University and also earned certifications in Digital Marketing from both Google and Facebook.

  • Four Months
  • Friday 6:00 pm to 9:00 pm
  • Saturday 10:00 am to 1:00 pm and 2:00 pm to 5:00 pm